Marketing Study for Retail and Services in the Historic Centre of Sibiu

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Project name:	Marketing Study for Retail and Services in the Historic Centre of Sibiu
Beneficiary:	Sibiu Municipality
Contracting agency:	SC MILDCOSIB SRL
Financing agency:	GTZ
Country:	Romania
City/location:	Sibiu
Project type:	Consultancy
Contract date:	October 2003
Main themes:	Historic Centre Rehabilitation
Workmonths:	4,5 months
Project description:	Provide technical support to the municipality in approaching the problem of historic centre revitalization within the Romanian – German Cooperation Project for Rehabilitation of the Sibiu/ Hermannstadt Historic City Centre
Description of IHS Romania SRL activities:	Information concerning the potential of the commercial area and recommendations regarding the demands in the area, as well as the dimension and nature of trading improvements in the historic centre area Consumer analysis in the area, regarding the existing endowments, preferences, lifestyle and different types of advertising Formulate recommendations for the Local Urban Plan, as policies concerning the retail trading, with space, institutional and financial components, as well as the list of programs and sectorial projects, that detail locations, prices, products and area promotion Organize workshops in Sibiu for merchants and other involved actors

IHS Romania SRL | VAT Number: RO6135554
5-7 Victor Eftimiu st., Bucharest, Romania | phone: +4021-313-7475 | email: office@ihs-romania.ro